Online store for instagram sellers Launch yours in 2 mins

Stop selling in DMs. Launch a branded store, accept UPI & COD, and manage orders from your phone.

Mysto is a verified Meta Official tech provider

Free forever plan · No credit card required

  • 170K+ orders
  • 2,500+ live stores
  • 2 min avg. setup
Mysto store dashboard on a phone with product cards and Instagram, Facebook, and WhatsApp connected

Real feedback from Instagram sellers

Watch sellers share how they launched a Mysto store, take UPI payments, and manage orders from Instagram.

  • 170K+ Orders placed
  • 2,500+ Live stores
  • 2 min Avg. setup

Trithya Collections shares how their jewellery brand moved from Instagram DMs to a Mysto online store with UPI payments and order management.

@trithya.in

Aure Juelle explains how they launched a branded online store on Mysto to sell jewellery with UPI, cash on delivery, and WhatsApp order updates.

@aure_juelle

Atara Adornments talks about selling made-to-order jewellery online with Mysto — storefront, payments, and delivery updates for Instagram customers.

@atara.adornments

AP jewels shares how their jewellery brand sells online with Mysto — from Instagram to a full storefront with payments and order management.

@__treasure_troves___
TRITHYA logo
Atara.Adornments logo
Noréva logo
Varam by leflora logo
Adorned & Co. logo
KidNex logo
LOOP MART logo
Zael logo
BUY OFF logo
Trexo.in logo
TRITHYA logo
Atara.Adornments logo
Noréva logo
Varam by leflora logo
Adorned & Co. logo
KidNex logo
LOOP MART logo
Zael logo
BUY OFF logo
Trexo.in logo

Built to sell online

Everything your store needs, nothing it doesn't

Storefront, payments, and orders — one place so you can focus on selling.

Your store

Your own branded store, premium look, zero coding

Choose a theme, add your logo and products, then share the link with customers. No coding needed.

  • Ready-made themes for Indian sellers
  • Add your logo, colours & domain
  • Go live in under 2 minutes
Mysto storefront on mobile with branded shop, product cards, and cart

Payments

Accept any payment, get paid instantly

UPI, cards, net banking, or COD — they pay how they want, you get paid instantly.

  • UPI, Paytm, PhonePe, GPay
  • Debit & credit cards, net banking
  • Cash on delivery, zero friction
Checkout screen with UPI, cards, PhonePe, GPay, and Visa payment options

Dashboard

See sales, orders, and visitors — instantly

Sales, pending orders, live visitors — one screen on your phone. No spreadsheets.

  • Revenue & orders in real time
  • Fulfil orders from your phone
  • WhatsApp alert on every sale
Mysto dashboard on phone: store performance, sales, and orders at a glance

App store

Add more tools as you grow

Install apps when you need them — chat, ads tracking, SEO, and trust tools for your storefront.

  • WhatsApp chat for buyers
  • Meta Pixel & Google Analytics
  • Sale countdown, trust badges & more
Mysto app store on phone with tools you can add as you grow

Pricing

Start free, scale when you're ready

Every Mysto store starts at ₹0 — no credit card needed. Move up when your business grows, not before.

Try Mysto

For beginners getting started online. Sell up to 15 products with all basic ecommerce features.

Free

Get started at no cost

Add up to 15 products

Unlimited orders

  • Custom domain
  • Remove Mysto badge
  • Premium themes
  • Team & staff access
  • Priority support
  • Coupons & discounts
  • Analytics & reports
  • App Store (add extra tools to your store)
  • Custom code injection
  • Return management
  • Delivery zones & weight shipping
  • Powered by Mysto badge on store
  • Payment gateways
  • GST & tax setup
  • SSL certificate

Scale

For professional stores that need more power and features. Build and scale your brand easily.

₹499/month

Billed every month

Add unlimited products

Unlimited orders

  • Custom domain
  • Remove Mysto badge
  • Premium themes
  • Team & staff access
  • Priority support
  • Coupons & discounts
  • Analytics & reports
  • App Store (add extra tools to your store)
  • Custom code injection
  • Return management
  • Delivery zones & weight shipping
  • Payment gateways
  • GST & tax setup
  • SSL certificate

All plans include UPI, COD, coupons, and SSL.

FAQ

Questions sellers ask before they sign up

Straight answers — no sales pitch.

How to create a free online store in India?
Sign up on Mysto, add your products, and your store goes live in under 2 minutes — no credit card needed, no coding, no setup fees. You get a storefront, checkout, and order management free from day one.
Does Mysto support UPI payments?
Yes. Your customers can pay using UPI, debit cards, credit cards, or cash on delivery. All major payment methods Indian shoppers use are supported right out of the box.
Is Mysto good for Instagram sellers in India?
Mysto is built for exactly this. Add your store link to your Instagram bio, and followers land on a proper storefront where they can browse and buy — instead of DMing you for prices.
Is Mysto better than Shopify for Indian small businesses?
Shopify is built for global sellers and charges in USD. Mysto is built specifically for Indian sellers — with UPI, cash on delivery, WhatsApp sharing, and pricing in rupees. No expensive plugins, no international payment headaches.
Can I use my own domain name with Mysto?
Yes. You can connect a custom domain so customers see your brand name in the address bar. Mysto guides you through the DNS steps — no technical knowledge needed.
How do I manage orders and deliveries on Mysto?
Your Mysto dashboard shows all orders in one place — new, packed, shipped, and delivered. You can update order status, notify customers, and track your daily sales without switching between apps.
Is there a free plan? What are Mysto's pricing plans?
Yes — Try Mysto free with no credit card required. When you need more products or features, paid plans (Grow and Scale) are billed in rupees with no hidden charges.
Does Mysto support GST invoicing?
Mysto helps you run a proper storefront with order records you can use for your books. For GST-compliant tax invoices with GSTIN, line-item tax breakdown, and statutory fields, check your plan features or contact support — we can guide you on what is available today and what is on the roadmap for Indian sellers.
Can I use Mysto with Shiprocket or other delivery partners?
Yes. You manage fulfilment from your Mysto dashboard — mark orders packed and shipped, share tracking with customers, and coordinate with any courier or aggregator you already use, including Shiprocket and similar partners. Mysto does not lock you into one logistics provider.
Can I keep selling on Instagram while using Mysto?
Absolutely. Mysto is built for Instagram sellers — keep posting reels and stories, put your store link in your bio, and let customers browse, see prices, and pay with UPI or COD without DMing you. Instagram drives traffic; Mysto handles the store and orders.
Is the Mysto mobile app available?
Yes. Mysto has a dedicated PWA. Add it to your phone’s home screen and it works the same as a mobile app, with all the features you use to run your store. A native App Store and Play Store app is in development and will be available soon.
Does Mysto have an app store like Shopify?
Yes. Mysto has its own app store. You add apps to your store as you grow — for payments, shipping, marketing, and more — without leaving Mysto.
Does Mysto have themes?
Yes. Mysto has ready-made themes for your storefront. Pick a theme, customize it, and publish. Premium themes are available when you want a more advanced design.
Is Mysto good for dropshipping?
Yes, for domestic dropshipping in India. In the Mysto App Store, Importly is the app built for dropshipping — use it to import products and run a domestic dropshipping store on Mysto.
Why is Mysto free?
Mysto is free because we follow experience first, then you buy. Start your store and grow it before you pay. That gives small businesses time to grow, and you upgrade only when you are ready.

Get started today

Your store. Your brand.
Launch yours in 2 mins.

Join 2,500+ Instagram sellers already running their stores on Mysto. Free to start — no credit card, no setup fees.

Free forever plan available · No credit card required